Shred Ready is a small company located in Auburn, Alabama near the banks of the Tallapoosa and Coosa Rivers. In 1996 Tom Sherburne (that’s me) was out at the local play spot cartwheeling his Hurricane kayak, jamming to tunes in his head. As I was shredding the water, I kept thinking “I am ready to shred.” About the same time a local aerospace composites manufacturer approached me about building a slalom racing kayak, since I had been training for the ’96 Olympic Slalom Team. I threw them a helmet to modify and mold. A week later they sent me a carbon composite helmet that was super light. A few months later Shred Ready was born and my spare bed room became the international head quarters of Shred Ready, Inc. Greg Lang’s (co-founder) garage became the first Shred Ready factory. Just like a new born, we struggled and had to learn everything–how to laminate composites, how to make an invoice, what credit terms are, how to manage employees. Our first year on the market we sold a whooping 73 helmets. Today we sell that many helmets a day but remain a small core company focused on the manufacture of protective gear for sports we participate in; whitewater kayaking, skiing, snowboarding, wakeboarding, kiteboarding, and skateboarding.


Posted on

October 13, 2012

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